About the Role: You will play a key role in driving our online presence and implementing strategies to enhance brand visibility. We are seeking a dynamic individual with expertise in digital marketing, including SEO, SEM, and social media marketing.
Responsibilities:
- SEO Strategy:
- Develop and implement effective SEO strategies to improve website visibility on search engines.
- Conduct keyword research and analysis to optimize content and drive organic traffic.
- Stay updated on industry trends and algorithm changes to ensure best practices.
- Content Marketing:
- Create compelling and SEO-friendly content for website pages, blog posts, and social media channels.
- Collaborate with the content team to ensure consistency and alignment with SEO goals.
- Social Media Management:
- Manage and optimize social media accounts to enhance brand awareness and engagement.
- Implement social media advertising campaigns to reach target audiences.
- Paid Advertising:
- Plan and execute paid advertising campaigns on platforms such as Google Ads and Facebook Ads.
- Monitor and analyze campaign performance, providing regular reports and insights.
- Analytics and Reporting:
- Utilize web analytics tools to track and report on key performance indicators.
- Provide insights and recommendations based on data analysis.
Qualifications:
- 2 years of proven experience in digital marketing with a focus on SEO.
- Solid understanding of search engine algorithms and SEO best practices.
- Experience with Google Analytics, Google Ads, and other digital marketing tools.
- Strong written and verbal communication skills.
- Creative thinking and problem-solving abilities.
